What are the different marketing strategies?

Today, competition in the market for goods and services is becoming increasingly fierce. The environment in which the company operates is constantly changing. In this sense, the company will have to implement a marketing strategy. There are many marketing strategies…

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What is a digital channel?

Behind the term digital are many meanings. It can mean the digitization of information tools. However, this is not the most important thing about digital. What needs to be studied, above all, is what is behind dematerialization, such as the…

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What is e-communication?

Remote communication has been facilitated by the electronic transmission of data that connects individuals, regardless of their geographical location, in an instant. E-communication is at the heart of development. But what does E-communication mean? What are its strengths and weaknesses?…

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What is digital business?

Digital business is a term that can touch many areas. It can be considered as the set of elements transmitted and managed by electronic and digital means. This type of business is generally carried out on the Internet. It is…

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