Remote communication has been facilitated by the electronic transmission of data that connects individuals, regardless of their geographical location, in an instant. E-communication is at the heart of development. But what does E-communication mean? What are its strengths and weaknesses?
Definition of electronic communication
All communications using electronic media are grouped together under the name of E-communication. E-communication is part of digital marketing. It is a system for exchanging information, or putting people in contact with others, that favours interactivity. It allows the transmission of messages or information using computer devices. It is necessary for the processing of information in the various departments: accounting, finance, sales, personnel, public relations, market research, production, purchasing, etc. It is also used for the processing of information in the various departments: accounting, finance, sales, personnel, public relations, market research, production, purchasing, etc. Users have the opportunity to easily share messages, images, sounds, graphics, maps, interactive software and thousands of things for the development of electronic communication. Thanks to electronic technology, jobs, workplaces and cultures are changing and people can easily access global communication without moving around.
Digital communication is the transmission of information using advanced techniques such as connected computers, fax machines, voice mail, e-mail, teleconferencing, private television networks and social networks.
Advantages of electronic communication
The following points highlight the advantages of electronic communication:
Today, it only takes a few seconds to notify through electronic media. Communication with the world takes only one second. Electronic communication saves time and money. For example, SMS is cheaper than sending letters by post.
E-communication enables the instant exchange of information and customer feedback. The communication thus becomes perfect thanks to electronic media.
With digital communication, business managers can easily control operations worldwide. Video or teleconferencing, e-mail and mobile communication help managers in this respect.
Disadvantages of electronic communication
E-communication has some drawbacks. The volume of telecommunications information is increasing at a rapid rate that business people cannot process within the time limit. It therefore requires huge investments in infrastructure development. The frequent evolution of technology also calls for additional investments.
In addition, data or information, if sent by fax, can be distorted and has no legal value. The elements contained in the messages may be unrecoverable due to a system error or computer fault. The required service will then be delayed.
Technology is changing every day and poor countries are therefore faced with the problem, as they cannot afford new or advanced technologies. They therefore become dependent on developed states for sharing the global network.